Which is a bigger marketing tool: Non-conformity or Individual Expression?
Non-conformity is the message (tool) of not going along with the crowd. (i.e. don't be like 'The Establishment').
Individual Expression is the message (tool) of showing what you feel.
What people are saying
sarah_bearpicked Ind. Expression
Well, I think it changes based on what’s “cool” in any given moment, but currently, people are big on “self expression.”