floor_demon asked
People often associate loneliness with metaphors relating to temperature, e.g. "cold and lonely" or "warm personality". Williams and Bargh (2008) showed that people who were holding a hot drink were more likely to rate a random person's traits as friendlier than those holding a cold one. Zhong and Leonardelli (2008) reported that participants recalling a personal experience where they were socially included rated the room temperature as being higher than those who recalled an experience of exclusion. Also, participants in a condition in which social exclusion was induced (a computer controlled group ball catching activity in which they did not received any throws) were more likely to rate hot food and drink as desirable than controls (who did the same ball catching task but received an equal number of throws).
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