kikipeepers asked
You don't wrap these presents in a box. You can't wear them, play with them or show them off, at least not in the real world. Facebook says its users have purchased 24 million of the $1 virtual gifts which are becoming must-have items. Virtual gifts - computer-generated items given and displayed online - are quickly becoming must-haves. And increasingly, people are willing to pay cold, hard, real-life cash to purchase them for friends, family and co-workers. 'For the person who gets the gift, it is like a badge of honor,' says Dave Coffey, who tracks online trends for Sapient, a Florida-based marketing company. Coffey's gotten into the act himself, buying a few $1 gifts on Facebook, a social networking Web site. He purchased a pair of virtual shoes for his wife for her birthday, a can of 'whoop-ass' for a friend who got a new job, and a virtual beer to pay a bet he lost to his boss. They are nothing more than cutesy icons posted in a 'gifts' section on a person's profile page, the smiley faces of the 21st century. And like that 1970s icon, they have mass appeal.
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