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Beneful Prepared Meals come in eight varieties and carry a price tag of $1.59 for a 10-ounce single-serving package. Nutritionally, they have the same value as their dry and wet counterparts, Krueger said. The new product, which took three years to develop, is an effort to capitalize on what's called a 'humanization' of American pets — or treating them in much the same way as humans would be treated. 'Most of the pets I see, people treat them as members of their family,' San Antonio veterinarian Stephen Lovelace said. 'Nowadays, you see pets being seen more and more as child substitutes.'
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