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Brewers prepare to seduce young drinkers with wave of 'Viagra pops' Stephen Khan, Sunday March 23, 2003 Libido-boosting drinks will flood into bars this summer as young clubbers are targeted with a potent new range of products that have been dubbed 'Viagra pops'. Powerful blends of Chinese aphrodisiacs, vodka and passion fruit will create a 'generation of randy super beings', according to drinks manufacturers who expect the new tipples to rock the market the way alcopops did in the 1990s. None will actually contain Viagra, produced by the American pharmaceutical company Pfizer, relying instead on Chinese herbs such as cordyceps and epimedium grandiflorum, better known as Horny Goat Weed. The first of these 'passion potions', Roxxoff, will sell for as little as £1.50 when it rolls out across the UK over the next month. Marketing experts say the new sector could spawn sales of more than five million cases in the first year alone. Its publicity proclaims a 'sensational scientifically blended concoction of potent and proven aphrodisiacs' that could lead to 'a generation of randy super beings'. Campaigners for the responsible use and sale of alcohol are appalled at the prospect and believe Roxxoff sends out a completely irresponsible message to the young drinkers it is aimed at and will only increase the likelihood of binge drinking and unsafe sex. Campaigners at Alcohol Concern warned that such drinks could lead to an increase in date rapes and teenage pregnancies...
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