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Slang goes corporate By Martha Irvine, Associated Press November 17, 2002 CHICAGO -- Use a little slang and you've got their attention. That seems to be the growing thought in corporate America and the media, eager to hook the younger crowd. Some sportscasters have started describing impressive plays as 'sick.' Before that, Budweiser ads helped place the greeting 'Whassup' in the American lexicon. But those are the rare cases that don't draw groans and eye-rolling from the young crowd. More often, young people say adults shouldn't even think about using lingo from the streets, hip-hop clubs and school hallways. 'Uh-uhhh, they need to quit,' says Aurielle McIntosh, a seventh-grader from the Chicago suburb of Oak Park. 'They just look silly.' That goes for just about anybody older than 30. Aurielle says she and others can't help but giggle, for example, when their social studies teacher shouts, 'Roll out!' -- the title of a hit song by rapper Ludacris. Still, corporate America seems set on using slang.......
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