Do you give food gifts?

While Americans are spending less overall on presents, sales of food gifts grew almost 50% to nearly $16 billion from 2004 to 2006. About 1/3 of consumers shop for food gifts during the winter holidays. Researchers and shoppers say food has the same one-size-fits-all appeal as gift cards, but with the added allure of giving friends and family something they wouldn't normally buy for themselves.

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