kikipeepers asked
Krispy Kreme is hoping a new bait will attract health-conscious consumers to their gluttony palaces: soft-serve ice cream. The "Kool Kreme" will make its debut complete with a topping bar in new, smaller stores that hide all the donut-making eye candy in the back. Bob Goldin, a food industry enthusiast, explains the shift is an attempt to "reposition [Krispy Kreme] as more of a treat concept that offers consumers desserts and indulgences."
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