kikipeepers asked
"Do I hear $300? No? All right, going once, going twice … sold! One roundtrip ticket from LA to New York for $290, sold to the lucky bidder in the yellow tie!" Sound farfetched? Then you haven't been paying attention. Surely you heard about a certain governor who put the state's private jet up for sale -- on eBay. And more to the point, JetBlue announced last week that it was putting up a few hundred seats for auction -- where else? -- on eBay. This got me to thinking -- maybe, just maybe, a new path to airline profits (and consumer nirvana) is to toss out the current "yield management" model for ticket sales -- and try the "auction" model...
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