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SAN FRANCISCO — Hoping to woo shoppers who say eBay Inc. has lost its folksy appeal, the world's largest online auction plans to launch its own version of a social networking service Wednesday and is promising other customer-friendly features by year's end. The 'Neighborhoods' feature encourages users to post photos, product reviews, tips and responses — creating a far more visual and interactive experience than eBay's text-based discussion forums.
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