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Chris Farley, the funnyman who died more than eight years ago of a drug overdose, is making an appearance — on billboards that advertise treatment for drug and alcohol addiction. The outdoor ads — the first major commercial use of his image approved by his family — feature a photo of the smiling, famously bloated comic with the slogan, 'It wasn't all his fault.' The first billboard will appear near the Chateau Marmont on Sunset Boulevard, the hotel where Farley's idol, comedian John Belushi, died of a drug overdose in 1982. 'We felt it was an effective way of getting people to focus on our message point, because it's unusual to see a celebrity in this fashion,' said Terren S. Peizer, Hythiam's chief executive.
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