kikipeepers asked
A free Viagra prescription or a no-cost trial of sleeping pills are examples of growing offers to U.S. consumers, but regulators and critics worry about the side effects of pitching medicines like selling soap. Drug makers say the coupons, rebates and similar promotions lower patient costs or provide the chance to try new medicines. Consumer groups, however, say they may draw people to risky drugs they may not need, without long-term savings.
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