arielemc asked
No Girlie Cars Please -- We're Dodge! DETROIT (Reuters) - DaimlerChrysler AG has no qualms about ignoring female tastes -- at least when it comes to selling Dodge cars. The new Dodge Magnum sport wagon and a soon-to-be-released Dodge Charger, a modern update of the classic muscle car from the 1960s, are very much targeted at a male audience, said Trevor Creed, design chief at the company's U.S.-based Chrysler unit. 'It does scream male, there's no doubt about that. We found that in our market research and focus groups,' he said at an automotive conference in the Detroit suburb of Dearborn. Creed was responding to a comment from the audience that suggested that the brassy styling of the vehicles -- broad-shouldered and with massive hoods to pack in big V-8 Hemi engines -- had a testosterone feel about them that might not appeal to most women. 'But I don't think there's anything wrong with that. There can be an awful lot wrong with doing the opposite,' Creed said.
349 answers · 0 comments
Answer this yourself in the app
See how this splits by age, gender, and region in the app.
