kikipeepers asked
Forget sticks, and stick with carrots instead. So says Brent Schulkin, founder of a movement of consumers employing a kind of reverse boycott that he calls a Carrotmob. The concept is simple: instead of steering clear of environmentally backward stores, why not reward businesses with mass purchases if they promise to use some of the money to get greener? The movement was born in 2008, when hundreds of patrons poured into a San Francisco convenience store after soliciting bids from 23 stores in the area to find the business that would promise to spend the highest percentage of Carrotmob profits on more energy-efficient lighting. The crowd spent more than $9,200 at the K&D Market, which then fulfilled its pledge to plow 22% of the day's revenue into greener lighting - with the haul from the Carrotmob providing enough cash to make all the improvements recommended by an energy auditor...
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