nwlyfree2003 asked
June 5, 2006 issue - In a match made in branding heaven, Nike and Apple got together last week to unveil, depending on whether you're a jock or a geek, a shoe that talks or an iPod that monitors your running sessions. The Nike+iPod Sport Kit, which will sell for $29 when it comes out early this summer, consists of two pieces: a pebble-size sensor that goes into the insole of Air Zoom Moire running shoes (about $100) and a ticket-stub-size receiver that plugs into an iPod nano. Once you get on the road, the sensor constantly monitors your run, noting time, distance, pace and calories burned. Then, using a low-power radio frequency, it sends the data to the iPod. When you press the select button on the nano, a voice gives you this info, straight into your earbuds. All the while, of course, you're playing your music—perhaps even one of the custom workout playlists now on the iTunes store. If you feel yourself hitting the wall, hold down the button and your fave 'power song' plays to give you that extra boost. When you get home you can download the details of your run to the Nike Web site, which will maintain a logbook of all your sessions. Nike CEO Mark Parker and Apple head Steve Jobs say that this is just the beginning. For instance, instead of the current choices—generic male or female voices—Parker speculates, 'It could be a drill sergeant.' Jobs has a better idea: 'I'd want Julia Roberts to tell me I'm running well.' Who needs a power song?
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