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Drug Ads Spur 20 Percent of Consumers to Call Doc Wed Oct 9, 1:48 PM ET NEW YORK (Reuters Health) - One in five Americans say direct-to-consumer (DTC) advertising prompted them to call or visit their doctor to discuss an advertised drug, a new consumer tracking study finds. The August PharmTrends survey by market research firm Ipsos-NPD also shows that 50% of consumers recalled seeing advertising for prescription products in the previous 12 months, up from 47% in the first survey conducted in February. 'The information is still telling us that consumers are accepting and actually eager to find information about prescription drugs,' said Fariba Zamaniyan, director of Ipsos PharmTrends. Considering that PharmTrends' DTC survey is based on a representative national sample of adults 18 and older, drugmakers have good reason to be encouraged by the 20% 'call to action' their ads have provoked. 'It's a good sign that they're getting a positive response from the general population,' Zamaniyan said. The latest survey also finds that 22% of consumers credit DTC ads with making them aware of potential drug options for their conditions, down from 25% in the February poll. Twelve percent said that they asked their doctor about a drug that they saw advertised, versus 15% in poll 6 months earlier.
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