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WASHINGTON - Most American consumers don't realize Internet merchants and even traditional retailers sometimes charge different prices to different customers for the same products. The study, 'Open to Exploitation,' found nearly two-thirds of adult Internet users believed incorrectly it was illegal to charge different people different prices, a practice retailers call 'price customization.' More than two-thirds of people surveyed also said they believed online travel sites are required by law to offer the lowest airline prices possible.
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