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DIAMOND BAR, Calif. -- Snoop Dogg's new youth football league is a hot item in Southern California. Two years ago, Snoop began coaching his son's team in the Orange County Junior All-American Football Conference, luring children from other squads with his star power. Players watched game video inside a school bus equipped with DVD players, TV screens and a booming sound system. The rapper and sometime actor also made personal phone calls to draw in top talent, and last year his Rowland Raiders went undefeated en route to a league championship. They also went on to win the ''Snooperbowl,'' held a day before the Super Bowl, and took home custom-made trophies donated by Tiffany & Co. for their effort.
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