kikipeepers asked
When he was given a new economic incentive to drive less this summer, Gregg Williams didn't change his commute a bit. Offered that same incentive, Bill Tan transformed his life. 'I basically stopped driving,' he says. Tan and Williams are guinea pigs in a groundbreaking study that aims to find out how people's driving behavior would change if they had to pay a toll on almost every mile they drive. Would such a radical move make a dent in traffic?
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