A restaurant trade group says it is insulted by an insurance company's planned Super Bowl ad that stars Kevin Federline as a fast-food worker. 
Nationwide Mutual Insurance Co.'s 30-second spot shows Federline, who is estranged from pop princess        Britney Spears, performing in a glitzy music video. However, the punch line is that he's daydreaming — while cooking french fries at a fast-food joint.

The ad amounts to a 'strong and direct insult to the 12.8 million Americans who work in the restaurant industry,' wrote National Restaurant Association President and Chief Executive Steven Anderson in a letter to Nationwide CEO Jerry Jurgensen.

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607 hits Rate me! Share Favorite | Flag 15 years ago by KikiPeepers

Do you think this new commercial with Kevin Federline degrades fast food workers?
A restaurant trade group says it is insulted by an insurance company`s planned Super Bowl ad that stars Kevin Federline as a fast-food worker.

Nationwide Mutual Insurance Co.`s 30-second spot shows Federline, who is estranged from pop princess Britney Spears, performing in a glitzy music video. However, the punch line is that he`s daydreaming — while cooking french fries at a fast-food joint.

The ad amounts to a `strong and direct insult to the 12.8 million Americans who work in the restaurant industry,` wrote National Restaurant Association President and Chief Executive Steven Anderson in a letter to Nationwide CEO Jerry Jurgensen.

http://www.sbsun.com/gossip/ci_5076...


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15 yrs ago, 3 mos ago - Wednesday 1/31/07 - 10:46:32 PM EST (GMT-5)
it would be degrading to anyone to be associated with kevin federline
15 yrs ago, 3 mos ago - Wednesday 1/31/07 - 11:35:34 PM EST (GMT-5)
Everyone knows fast food is a low tier job. Let's not be so anally politically correct that we worry about degrading them.
15 yrs ago, 3 mos ago - Sunday 2/4/07 - 2:58:23 AM EST (GMT-5)
All this ad is saying is that fast food workers make less money than "recording stars" or whatever Federline was. This is the truth. I also agree with namo, i would be embarrased to be associated with Federline.
15 yrs ago, 3 mos ago - Sunday 2/4/07 - 3:03:09 AM EST (GMT-5)
I read Federline apologized for the ad, saying he was poking fun at his situation and not fast food workers.
15 yrs ago, 3 mos ago - Sunday 2/4/07 - 3:03:23 AM EST (GMT-5)
I bet a lot of fast food workers dream of a better job
15 yrs ago, 3 mos ago - Sunday 2/4/07 - 3:15:35 AM EST (GMT-5)
It seems to me the National Restaurant Association was just looking for a reason to get all angry and have a press conference. They must be pretty desperate for attention; how sad.
15 yrs ago, 3 mos ago - Sunday 2/4/07 - 3:18:19 AM EST (GMT-5)
On 1/31/2007 11:35:35 PM faster wrote:
Everyone knows fast food is a low tier job. Let's not be so anally politically correct that we worry about degrading them.

Good call. This is a cry for attention, it seems to me.

15 yrs ago, 3 mos ago - Sunday 2/4/07 - 12:24:13 PM EST (GMT-5)
On 1/31/2007 11:35:35 PM faster wrote:
Everyone knows fast food is a low tier job. Let's not be so anally politically correct that we worry about degrading them.

I normally don't agree with that kind of attitude but in this case I do.

15 yrs ago, 3 mos ago - Sunday 2/4/07 - 12:31:16 PM EST (GMT-5)
I don't see how it is insulting at all. I think it should have been allowed to air.
15 yrs ago, 3 mos ago - Monday 2/5/07 - 1:47:05 AM EST (GMT-5)
Fast food joints are at the bottom of the totem poll. You can't put them any lower.
15 yrs ago, 3 mos ago - Saturday 2/24/07 - 8:25:20 PM EST (GMT-5)
I'm wondering if it's possible to degrade fast food workers. Isn't it one of those pre-degraded jobs?
15 yrs ago, 2 mos ago - Thursday 3/15/07 - 2:20:42 PM EST (GMT-5)
I'm sure fast food workers know their jobs aren't exactly prestigious.
15 yrs ago - Friday 4/27/07 - 7:59:07 PM EST (GMT-5)
No, because that's probably Kevin Federline's future anyway Everybody knows he's only famous because of the fact that he was married to Britney Spears and he has no talent whatsoever.
15 yrs ago - Saturday 4/28/07 - 5:38:17 AM EST (GMT-5)
Firstly, I would interpret this as the trade group's admission, at least on some level, that a fast-food worker's job is unattractive. Secondly, a great many people - including those in far more appealing and prestigious jobs - aspire to better things; pretending there is some sort of equivalence or that this is not the case is obtuse. Thirdly, the trade group's response could be construed as more insulting to fast-food workers than this advert, on account of implying that they *shouldn't* (for various possible reasons) aspire to better things.
14 yrs ago, 10 mos ago - Saturday 7/7/07 - 11:04:43 AM EST (GMT-5)
ive never seen it

because it was aired in america

and they say my questions dont appeal to a wide adience

14 yrs ago, 10 mos ago - Sunday 7/8/07 - 2:57:16 PM EST (GMT-5)
No. I didn't realize that fast food workers don't dream of a better job.
14 yrs ago, 10 mos ago - Sunday 7/8/07 - 5:25:57 PM EST (GMT-5)
On 7/7/2007 11:04:43 AM mariakp wrote:
ive never seen it because it was aired in america and they say my questions dont appeal to a wide adience

You're in the minority here, better get used to it!

14 yrs ago, 10 mos ago - Sunday 7/8/07 - 5:27:44 PM EST (GMT-5)
If I worked in a fast food restaurant, I'd be daydreaming too. Nobody *wants* to work in fast food. It's just where people end up.
14 yrs ago, 10 mos ago - Wednesday 7/18/07 - 3:59:45 PM EST (GMT-5)
No, and if they're that offended by their jobs, maybe they should have done something else with their lives and applied themselves better.

Wake up call.

14 yrs ago, 10 mos ago - Wednesday 7/18/07 - 5:54:57 PM EST (GMT-5)
Actually, I thought the way the commercial went, he wasn't daydreaming really; its more of an MC Hammer thing, he had it all but lost it and is now working in fast food. Thats how its an insurance ad... even though you have it all now, you could lose it suddenly, so be prepared.
14 yrs ago, 4 mos ago - Monday 1/7/08 - 11:47:52 PM EST (GMT-5)
Haha, I love this commercial.

And anyone who thought that fast food was a prestigious enviable job needs a wakeup call.




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