The New York Times reports that the Wall Street Journal will start selling ads on the front page of its newspaper. The Times says the ads will be called a 'jewel box.' It is new for the Journal but as the Times explains, many newspapers have started selling ads on the sacred front page. Media planners told the Times that the Wall Street Journal's 'jewel box' ads would cost $75,000 or higher.

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598 hits Rate me! Share Favorite | Flag 15 years ago by KikiPeepers

Do you think newspapers should have advertising on the front page?
The New York Times reports that the Wall Street Journal will start selling ads on the front page of its newspaper. The Times says the ads will be called a `jewel box.` It is new for the Journal but as the Times explains, many newspapers have started selling ads on the sacred front page. Media planners told the Times that the Wall Street Journal`s `jewel box` ads would cost $75,000 or higher.

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15 yrs ago, 8 mos ago - Monday 9/18/06 - 6:04:51 AM EST (GMT-5)
No they shouldn't.
15 yrs ago, 8 mos ago - Monday 9/18/06 - 3:26:25 PM EST (GMT-5)
No, the front page should just have a front page story.
15 yrs ago, 7 mos ago - Monday 10/2/06 - 9:37:57 PM EST (GMT-5)
I don't honestly care...
15 yrs ago, 7 mos ago - Monday 10/2/06 - 9:39:36 PM EST (GMT-5)
On 10/2/2006 9:37:58 PM shabufala wrote:
I don't honestly care...

My thoughts exactly.

Really, if you're dumb enough to take an advertisement as news, you probably shouldn't be out in public anyway.

15 yrs ago, 7 mos ago - Wednesday 10/11/06 - 5:42:36 PM EST (GMT-5)
I wish newspapers didn't have ads at all. They get in the way.
15 yrs ago, 5 mos ago - Tuesday 12/12/06 - 1:59:45 AM EST (GMT-5)
smart, but a bit tacky.
15 yrs ago, 4 mos ago - Thursday 1/11/07 - 12:23:39 AM EST (GMT-5)
We are so bombarded by ads everywhere, everyday, that I honestly don't notice things like that anymore.
15 yrs ago, 4 mos ago - Thursday 1/11/07 - 12:28:42 AM EST (GMT-5)
Ads are not for the front page. They should be located elsewhere.
15 yrs ago, 3 mos ago - Friday 2/2/07 - 5:34:53 PM EST (GMT-5)
They can put ads wherever the hell they want, it's their newspaper. If you don't like it, shut up and don't buy it.
15 yrs ago, 3 mos ago - Friday 2/2/07 - 5:48:18 PM EST (GMT-5)
It's not as if front pages aren't already one big advert.

That's the whole point of the front page, to try and make people buy the newspaper.

15 yrs ago, 2 mos ago - Saturday 3/3/07 - 2:04:13 AM EST (GMT-5)
It's quite stupid to have ads on the front. That should be reserved for telling us what kind of stories is in the newspaper. Who's going to buy a newspaper when they don't know what's in it? If anything, they'll be losing out on some cash. They better hope that they have a lot of dedicated readers.
15 yrs ago, 2 mos ago - Sunday 3/25/07 - 4:01:34 PM EST (GMT-5)
i don't see what 'should' has to do with anything. It's a business. they can try whatever they like.
15 yrs ago, 1 mos ago - Monday 4/23/07 - 10:06:52 AM EST (GMT-5)
No, 'cause then you can't tell what's in a newspaper.
14 yrs ago, 10 mos ago - Thursday 7/26/07 - 11:15:03 PM EST (GMT-5)
Aaahhh....
Is this one of those "Even though we are discussing something we have no influence, rights, or potential to change--we are going to espouse an opinion about it" questions?

Let's translate
Should people not running a business be telling the owners of a business how to run it?
Should people who consume think they have some right, other then their pocketbook's voice, to tell others how to do their business?

IF a company has decided to put ads on the front page---you might wonder why---PERHAPS they need the money? PERHAPS they are not making enough without them?

but,
I don't really care, I don't read them anyway

next please




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