The heirs of rock legend Jerry Garcia are suing a burrito franchise based in Atlanta for improper use of the singer`s image in its restaurants and advertising. Not only does Moe`s Southwest Grill offer the `Alfredo Garcia` fajita (choice of grilled chicken, steak or tofu with lettuce, salsa, and shredded cheese), but nearly all 130 restaurants prominently display a portrait of the renowned singer, the suit filed by Jerry Garcia Estate LLC claims.
Although the estate administers licensing for several products bearing Garcia`s likeness, such as the Ben & Jerry`s ice cream flavor `Cherry Garcia,` the singer`s heirs claim Moe`s never sought licensing for the portraits, ads, fliers or commercials graced with Garcia`s mug. The suit also condemns the use of an altered lyric from Grateful Dead song, `Casey Jones,` that appears beneath portraits of Garcia. The plaintiff claims the lyric `Trouble ahead, trouble behind, just have my taco ready in time,` was misappropriated.