NEW YORK - Boxing promoter Don King filed a defamation suit Wednesday claiming he was portrayed in a false light in an ESPN `SportsCentury` segment, and his attorney said King is entitled to damages of more than $2.5 billion. The lawsuit says the program accused King of being `a snake oil salesman, a shameless huckster and worse,` claimed the flamboyant promoter underpaid Muhammad Ali by $1.2 million and claimed King — convicted in a 1967 beating death and acquitted in another killing in 1954 — `killed not once, but twice.`
Most of the material in the program had been printed or broadcast earlier about King, who has spent much of his career in court, but he said he had just had enough. Gary called the SportsCentury segment `a story designed to orchestrate and create an impression that is not there,` and said the network had refused to retract parts of the program that offended King.
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