Slang goes corporate
By Martha Irvine, Associated Press 
November 17, 2002 

CHICAGO -- Use a little slang and you've got their attention. That seems to be the growing thought in corporate America and the media, eager to hook the younger crowd.

Some sportscasters have started describing impressive plays as 'sick.' Before that, Budweiser ads helped place the greeting 'Whassup' in the American lexicon.

But those are the rare cases that don't draw groans and eye-rolling from the young crowd. More often, young people say adults shouldn't even think about using lingo from the streets, hip-hop clubs and school hallways.

'Uh-uhhh, they need to quit,' says Aurielle McIntosh, a seventh-grader from the Chicago suburb of Oak Park. 'They just look silly.'

That goes for just about anybody older than 30. Aurielle says she and others can't help but giggle, for example, when their social studies teacher shouts, 'Roll out!' -- the title of a hit song by rapper Ludacris.

Still, corporate America seems set on using slang.......

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372 hits Rate me! Share Favorite | Flag 19 years ago by KikiPeepers

Do you find it odd or funny when you hear corporate businessmen use teen slang?
Slang goes corporate

By Martha Irvine, Associated Press

November 17, 2002

CHICAGO -- Use a little slang and you`ve got their attention. That seems to be the growing thought in corporate America and the media, eager to hook the younger crowd.

Some sportscasters have started describing impressive plays as `sick.` Before that, Budweiser ads helped place the greeting `Whassup` in the American lexicon.

But those are the rare cases that don`t draw groans and eye-rolling from the young crowd. More often, young people say adults shouldn`t even think about using lingo from the streets, hip-hop clubs and school hallways.

`Uh-uhhh, they need to quit,` says Aurielle McIntosh, a seventh-grader from the Chicago suburb of Oak Park. `They just look silly.`

That goes for just about anybody older than 30. Aurielle says she and others can`t help but giggle, for example, when their social studies teacher shouts, `Roll out!` -- the title of a hit song by rapper Ludacris.

Still, corporate America seems set on using slang.......

http://www.orlandosentinel.com/busi...


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19 yrs ago, 5 mos ago - Tuesday 11/26/02 - 8:47:10 PM EST (GMT-5)
They are wasting their time. If by chance they pick up on some current slang, just by uttering it renders it stupid. They can't win.
19 yrs ago, 5 mos ago - Saturday 11/30/02 - 4:56:19 PM EST (GMT-5)
yea, it's really funny.
19 yrs ago, 5 mos ago - Sunday 12/1/02 - 4:40:16 PM EST (GMT-5)
ugh! i hate it when people do that! it makes me embarrased just to hear them! same thing with people doing things like counting in spanish just to "show off" that they can <big whoop! Usted no sabe espanol!> it's just-so-irritating!
19 yrs ago, 5 mos ago - Sunday 12/1/02 - 4:51:22 PM EST (GMT-5)
I'm embarrassed for them
19 yrs ago, 5 mos ago - Sunday 12/1/02 - 5:21:51 PM EST (GMT-5)
I don't think it's odd or funny when anyone uses ridiculous slang.
19 yrs ago, 5 mos ago - Sunday 12/1/02 - 5:41:38 PM EST (GMT-5)
I think it's more funny when adults try to act "cool" by using teen slang. Like when parents try not to embarass their kids or something, but they end up doing it anyway.
19 yrs ago, 5 mos ago - Sunday 12/1/02 - 5:54:27 PM EST (GMT-5)
I think it's just a way that the media effects society. I mean, "D'oh" was put into the dictionary...
19 yrs ago, 5 mos ago - Sunday 12/1/02 - 6:26:02 PM EST (GMT-5)
No, the kids who find it stupid or silly will one day be listening to THEIR kids tell them they sound stupid and silly when THEY use slang... I used to think the same thing too...
19 yrs ago, 2 mos ago - Friday 3/14/03 - 12:58:12 PM EST (GMT-5)
I can't wait to see a company use "YO BIATCH" in their adds.
19 yrs ago, 2 mos ago - Friday 3/14/03 - 12:59:28 PM EST (GMT-5)
lmao!!! i think its funny.u should hear some drivers who's all classy try and talk slang...its funny as hell.
19 yrs ago, 2 mos ago - Friday 3/14/03 - 1:00:03 PM EST (GMT-5)
it's really dumb
19 yrs ago, 2 mos ago - Friday 3/14/03 - 1:01:18 PM EST (GMT-5)
but itd funny!
18 yrs ago, 3 mos ago - Sunday 2/8/04 - 11:37:26 AM EST (GMT-5)
LoL! My old many boss at work uses slang. IT IS baaaad news.
18 yrs ago, 3 mos ago - Sunday 2/8/04 - 11:39:24 AM EST (GMT-5)
its kinda..sad.
18 yrs ago, 3 mos ago - Sunday 2/8/04 - 12:28:07 PM EST (GMT-5)
My dad's a businessman. He uses slang. I laugh at him.
13 yrs ago, 7 mos ago - Friday 10/3/08 - 10:03:32 AM EST (GMT-5)
i would laugh if i heard a corporate business man use teen slang.



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