Have you ever visited with your doctor after seeing a commercial on television about a new drug?
Drug Ads Spur 20 Percent of Consumers to Call Doc
Wed Oct 9, 1:48 PM ET
NEW YORK (Reuters Health) - One in five Americans say direct-to-consumer (DTC) advertising prompted them to call or visit their doctor to discuss an advertised drug, a new consumer tracking study finds.
The August PharmTrends survey by market research firm Ipsos-NPD also shows that 50% of consumers recalled seeing advertising for prescription products in the previous 12 months, up from 47% in the first survey conducted in February.
`The information is still telling us that consumers are accepting and actually eager to find information about prescription drugs,` said Fariba Zamaniyan, director of Ipsos PharmTrends.
Considering that PharmTrends` DTC survey is based on a representative national sample of adults 18 and older, drugmakers have good reason to be encouraged by the 20% `call to action` their ads have provoked. `It`s a good sign that they`re getting a positive response from the general population,` Zamaniyan said.
The latest survey also finds that 22% of consumers credit DTC ads with making them aware of potential drug options for their conditions, down from 25% in the February poll. Twelve percent said that they asked their doctor about a drug that they saw advertised, versus 15% in poll 6 months earlier.
While I was visiting the USA, I couldn't believe how many drug ads there are. No pescription drugs are advertised here, only over the counter stuff. Like cold and flu tablets, asprin, that kind of stuff. I think that all those ads would be a big trigger for hypochondriacs. Hmmm...
Drug Corp's new "Placebo 3000". It is 20% more effective than any other placebo on the market today. Ask your doctor what "Placebo 3000" can do for you. If symptoms persist, double the dose.