Drug Ads Spur 20 Percent of Consumers to Call Doc
Wed Oct 9, 1:48 PM ET

NEW YORK (Reuters Health) - One in five Americans say direct-to-consumer (DTC) advertising prompted them to call or visit their doctor to discuss an advertised drug, a new consumer tracking study finds. 

The August PharmTrends survey by market research firm Ipsos-NPD also shows that 50% of consumers recalled seeing advertising for prescription products in the previous 12 months, up from 47% in the first survey conducted in February. 

'The information is still telling us that consumers are accepting and actually eager to find information about prescription drugs,' said Fariba Zamaniyan, director of Ipsos PharmTrends. 

Considering that PharmTrends' DTC survey is based on a representative national sample of adults 18 and older, drugmakers have good reason to be encouraged by the 20% 'call to action' their ads have provoked. 'It's a good sign that they're getting a positive response from the general population,' Zamaniyan said. 

The latest survey also finds that 22% of consumers credit DTC ads with making them aware of potential drug options for their conditions, down from 25% in the February poll. Twelve percent said that they asked their doctor about a drug that they saw advertised, versus 15% in poll 6 months earlier. Question Who's Online | Find Members | Private Messages
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447 hits Rate me! Share Favorite | Flag 19 years ago by KikiPeepers

Have you ever visited with your doctor after seeing a commercial on television about a new drug?
Drug Ads Spur 20 Percent of Consumers to Call Doc

Wed Oct 9, 1:48 PM ET

NEW YORK (Reuters Health) - One in five Americans say direct-to-consumer (DTC) advertising prompted them to call or visit their doctor to discuss an advertised drug, a new consumer tracking study finds.

The August PharmTrends survey by market research firm Ipsos-NPD also shows that 50% of consumers recalled seeing advertising for prescription products in the previous 12 months, up from 47% in the first survey conducted in February.

`The information is still telling us that consumers are accepting and actually eager to find information about prescription drugs,` said Fariba Zamaniyan, director of Ipsos PharmTrends.

Considering that PharmTrends` DTC survey is based on a representative national sample of adults 18 and older, drugmakers have good reason to be encouraged by the 20% `call to action` their ads have provoked. `It`s a good sign that they`re getting a positive response from the general population,` Zamaniyan said.

The latest survey also finds that 22% of consumers credit DTC ads with making them aware of potential drug options for their conditions, down from 25% in the February poll. Twelve percent said that they asked their doctor about a drug that they saw advertised, versus 15% in poll 6 months earlier.


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19 yrs ago, 7 mos ago - Wednesday 10/9/02 - 3:44:14 PM EST (GMT-5)
While I was visiting the USA, I couldn't believe how many drug ads there are. No pescription drugs are advertised here, only over the counter stuff. Like cold and flu tablets, asprin, that kind of stuff. I think that all those ads would be a big trigger for hypochondriacs. Hmmm... Drug Corp's new "Placebo 3000". It is 20% more effective than any other placebo on the market today. Ask your doctor what "Placebo 3000" can do for you. If symptoms persist, double the dose.
19 yrs ago, 7 mos ago - Wednesday 10/9/02 - 3:45:11 PM EST (GMT-5)
no, but i know people who have done that
19 yrs ago, 7 mos ago - Thursday 10/10/02 - 1:48:02 AM EST (GMT-5)
no but my doc has put me on meds ive seen on tv when i went in for something.
19 yrs ago, 5 mos ago - Wednesday 12/18/02 - 5:21:10 PM EST (GMT-5)
I haven't done it from watching the ads on tv, but I've read about new drugs on the internet or in the newspaper and have talked to them about it.
19 yrs ago, 4 mos ago - Friday 1/3/03 - 9:01:01 AM EST (GMT-5)
about half the time the commercial doesn't say what the drug is used for so how can they expect us to ask about it?
19 yrs ago, 3 mos ago - Monday 2/3/03 - 6:53:43 AM EST (GMT-5)
Thats crazy talk kikipeepers.
18 yrs ago, 10 mos ago - Wednesday 7/23/03 - 12:49:33 AM EST (GMT-5)
No, I've never needed to!
17 yrs ago, 5 mos ago - Thursday 12/2/04 - 1:52:29 PM EST (GMT-5)
No, but I have used Prozac.
17 yrs ago, 5 mos ago - Thursday 12/2/04 - 2:18:19 PM EST (GMT-5)
Nope. Anyway, it's illegal to advertise prescription drugs on television in Canada.
17 yrs ago, 3 mos ago - Friday 2/25/05 - 12:47:11 PM EST (GMT-5)
No, I don't think Viagra, Levitra or Cialis is right for me.
15 yrs ago, 1 mos ago - Friday 4/27/07 - 12:10:37 PM EST (GMT-5)
No, but it's tempting sometimes!
14 yrs ago, 11 mos ago - Friday 6/22/07 - 5:19:25 AM EST (GMT-5)
No, I never have. I only have headaches often and I usually go to the pharmacy straight away and ask for the strongest painkiller they have that doesn't require a recipe from the doctor.



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