Detroit - With third-quarter sales sluggish and its share of the domestic market down 11% since 1997, General Motors unveiled a new instant(more)
General Motors Introduces New Instant-Win Airbags
Detroit - With third-quarter sales sluggish and its share of the domestic market down 11% since 1997, General Motors unveiled a new instant-win airbag contest Monday. The new airbags, which award fabulous prizes upon violent, high-speed impact with another car or stationary object, will come standard in all of the company's 2004 cars. "Auto accidents have never been so exciting," said GM vice-president of marketing Roger Jenkins, who expects the contest to boost 2004 sales significantly. "When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl XXXI in New Orleans. Or a year's worth of free Mobil gasoline."
Though it does not officially begin until Jan. 1, 2004, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive. "As soon as my car started to skid out of control, I thought to myself, 'Oh, boy, this could be it--I could be a big winner!"' said Cincinnati's Martin Frelks, who lost his wife but won $50 Sunday when the Buick LeSabre they were driving hit an oil slick at 60 mph and slammed into an oncoming truck. "When the car stopped rolling down the embankment, I knew Ellen was dead, but all I could think about was getting the blood and glass out of my eyes so I could read that airbag!"
"It's really addictive," said Sacramento, CA, resident Marjorie Kamp, speaking from her hospital bed, where she is listed in critical condition with severe brain hemorrhaging and a punctured right lung. "I've already crashed four cars trying to win those Super Bowl tickets, but I still haven't won. I swear, I'm going to win those tickets - even if it kills me!"
Kamp said that as soon as she is well enough, she plans to buy a new Pontiac Bonneville and drive it into a tree. GM officials are not surprised the airbag contest has been so well received. "In the past, nobody really liked car wrecks, and that's u(less)